Creating brands that stand out
and stand for something.
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We partner with
founders who are
ready for a change
More about me
Introduction
Hi, I'm Thato.
Design, for me, has always been about more than just aesthetics—it’s about crafting brands that resonate, inspire, and stand the test of time. My approach is rooted in a human-centric perspective, blending data, critical thinking, and strategic insights to create brands that are not only visually striking but deeply meaningful. I believe the strongest brands spark curiosity. If it doesn’t make people stop and think, it isn’t strong enough.
When shaping a brand, I focus on four key principles: functionality, recognizability, distinctiveness, and simplicity. A brand should work seamlessly across different environments, be identifiable beyond just its logo, stand out in a competitive landscape, and remain simple enough for even a four-year-old to redraw.
Over time, I’ve realized that while brands evolve, the essence of human connection remains unchanged. This belief guides my work—ensuring that every design remains authentic, relevant, and built to last.
Approach
01
Research & Discovery
A deep dive into user needs, market trends, and competitor insights sets the foundation for informed design decisions.
02
Strategy
Clear objectives and a structured plan ensure alignment between design goals and business outcomes.
03
Ideation
Exploration of multiple concepts, challenging assumptions, and refining ideas leads to innovative and effective design solutions.
04
Visual Design
Typography, color, and imagery come together to create compelling visuals that enhance brand identity and user engagement.
05
Implementation
Collaboration with developers and key stakeholders ensures seamless execution and a polished final product.
06
Refinement
Performance is assessed, feedback is gathered, and refinements are made to optimize the design for long-term success.
Key Skills
01
Art Direction
Guiding the creative vision from concept to execution, ensuring cohesive and impactful storytelling across all design elements. Focused on creating visually compelling narratives that resonate with audiences and elevate brand identity.
02
Branding
Developing distinctive and strategic brand identities that capture a brand’s essence. From logo design to visual systems, every element is crafted to build recognition, trust, and long-term connection with the audience.
03
Design
Merging aesthetics with functionality to create designs that not only look stunning but also serve a purpose. Attention to detail, color theory, typography, and composition come together to craft engaging and memorable visuals.
04
User Interface Design
Designing intuitive and visually appealing digital experiences. A focus on usability, consistency, and interaction ensures seamless navigation and an engaging user journey across web and mobile platforms.
05
Illustration
Bringing ideas to life through custom visuals that enhance storytelling and brand identity. Whether expressive or minimal, illustrations add personality, clarity, and a unique touch to design projects.
01
Art Direction
Guiding the creative vision from concept to execution, ensuring cohesive and impactful storytelling across all design elements. Focused on creating visually compelling narratives that resonate with audiences and elevate brand identity.
02
Branding
Developing distinctive and strategic brand identities that capture a brand’s essence. From logo design to visual systems, every element is crafted to build recognition, trust, and long-term connection with the audience.
03
Design
Merging aesthetics with functionality to create designs that not only look stunning but also serve a purpose. Attention to detail, color theory, typography, and composition come together to craft engaging and memorable visuals.
04
User Interface Design
Designing intuitive and visually appealing digital experiences. A focus on usability, consistency, and interaction ensures seamless navigation and an engaging user journey across web and mobile platforms.
05
Illustration
Bringing ideas to life through custom visuals that enhance storytelling and brand identity. Whether expressive or minimal, illustrations add personality, clarity, and a unique touch to design projects.
01
Art Direction
Guiding the creative vision from concept to execution, ensuring cohesive and impactful storytelling across all design elements. Focused on creating visually compelling narratives that resonate with audiences and elevate brand identity.
02
Branding
Developing distinctive and strategic brand identities that capture a brand’s essence. From logo design to visual systems, every element is crafted to build recognition, trust, and long-term connection with the audience.
03
Design
Merging aesthetics with functionality to create designs that not only look stunning but also serve a purpose. Attention to detail, color theory, typography, and composition come together to craft engaging and memorable visuals.
04
User Interface Design
Designing intuitive and visually appealing digital experiences. A focus on usability, consistency, and interaction ensures seamless navigation and an engaging user journey across web and mobile platforms.
05
Illustration
Bringing ideas to life through custom visuals that enhance storytelling and brand identity. Whether expressive or minimal, illustrations add personality, clarity, and a unique touch to design projects.
Clients
In collaboration with Peugeot and Accenture, we supported the launch of a new vehicle through a targeted email marketing campaign. From concept to design, we crafted a series of visually engaging email communications that showcased the vehicle’s features while maintaining brand consistency across the campaign
In collaboration with Peugeot and Accenture, we supported the launch of a new vehicle through a targeted email marketing campaign. From concept to design, we crafted a series of visually engaging email communications that showcased the vehicle’s features while maintaining brand consistency across the campaign
We partnered with iStore to support a MacBook campaign designed to highlight the power and versatility of Apple’s latest laptops. From concept to execution, we developed a series of refined digital assets that aligned with Apple’s clean design language while capturing attention across key marketing channels.
We partnered with iStore to support a MacBook campaign designed to highlight the power and versatility of Apple’s latest laptops. From concept to execution, we developed a series of refined digital assets that aligned with Apple’s clean design language while capturing attention across key marketing channels.
Partnered with FNB to support an internal event designed to bring teams together and celebrate the brand’s culture and achievements. From concept to execution, I developed a suite of engaging event visuals and supporting digital assets that created a cohesive and energetic experience.
Partnered with FNB to support an internal event designed to bring teams together and celebrate the brand’s culture and achievements. From concept to execution, I developed a suite of engaging event visuals and supporting digital assets that created a cohesive and energetic experience.
Worked with Telkom on a digital advertising campaign promoting Amazon Prime. From concept to execution, a series of engaging digital ad assets were designed to highlight the value of the offering while aligning with Telkom’s brand identity.
Worked with Telkom on a digital advertising campaign promoting Amazon Prime. From concept to execution, a series of engaging digital ad assets were designed to highlight the value of the offering while aligning with Telkom’s brand identity.
Worked on the brand identity for Crafting as part of a focused brand sprint and rebrand initiative. From strategy to execution, the project explored visual direction, typography, and design systems to redefine the brand’s presence.
Worked on the brand identity for Crafting as part of a focused brand sprint and rebrand initiative. From strategy to execution, the project explored visual direction, typography, and design systems to redefine the brand’s presence.
Worked on the rebrand of Scantron, reimagining the identity of a globally recognized education technology brand. As part of the project, the focus was on developing a refreshed visual system that modernizes the brand while maintaining its legacy and credibility within the education space.
Worked on the rebrand of Scantron, reimagining the identity of a globally recognized education technology brand. As part of the project, the focus was on developing a refreshed visual system that modernizes the brand while maintaining its legacy and credibility within the education space.
Worked on brand and digital design across the Brave Bison group, contributing to the in-house Brave Bison brand as well as agencies including SocialChain and Builtvisible. Also supported the development of the Engage brand identity, helping shape a modern and cohesive visual language.
Worked on brand and digital design across the Brave Bison group, contributing to the in-house Brave Bison brand as well as agencies including SocialChain and Builtvisible. Also supported the development of the Engage brand identity, helping shape a modern and cohesive visual language.
Worked on the brand refresh for 6sense, contributing to the evolution of the company’s visual identity across digital and marketing touchpoints. The work focused on refining the brand system to support a modern, scalable presence within the B2B technology space.
Worked on the brand refresh for 6sense, contributing to the evolution of the company’s visual identity across digital and marketing touchpoints. The work focused on refining the brand system to support a modern, scalable presence within the B2B technology space.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
We worked closely with Apple to enhance their marketing strategies. Through planning and execution, we helped Apple unveil groundbreaking technologies to the global market, solidifying their position as industry leaders.
Teaming up with Asos, we crafted strategies that resonate with their diverse audience. From social media campaigns to experiential activations, we helped them stay ahead of the competition and strengthen their brand presence.
Partnering with Google, we went on a journey to redefine digital advertising. Our efforts led to the development of highly targeted campaigns that deliver measurable results, empowering businesses to thrive in the digital space.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
Driving innovation with Gucci, we reimagined e-commerce experiences for the modern consumer. Our approach to digital transformation resulted in streamlined processes and increased conversion rates.
We partnered with Sony to revolutionize their digital presence. From concept to execution, we crafted a cutting-edge digital platform that enhances user experience and drives engagement.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Empowering Nike with dynamic marketing strategies, we propelled their brand to new heights. Data-driven insights and creative storytelling, we crafted compelling narratives, driving brand loyalty and sales growth.
Collaborating with Rivian, we pioneered innovative solutions to elevate their brand image. Our team implemented strategic marketing campaigns that resonated with their target audience, resulting in increased brand visibility.
Transforming Audi’s digital presence, we implemented innovative strategies to connect with consumers on a deeper level. Through immersive digital experiences, we rejuvenated the iconic brand for the digital age.
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2026 © Thato Maselela
Contact
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
Follow
2026 © Thato Maselela
Contact
Let’s start a conversation
Join us for a chat to talk about your business
Sitemap
Follow
2026 © Thato Maselela